The DanceWorx
5.6 Crore
Impressions
5.3 Lakh
Clicks
12 Lakh
Organic Video Views
120%
The Danceworx, founded in November 1998 by the celebrated Indian-Australian choreographer Ashley Lobo, is an epitome of dance excellence, offering curriculum driven dance education. TDX is India’s first institute to introduce the Dance in Education program for schools. It takes pride in being the only academy in India invited to be part of the celebrated Fontys Dance Festival, Netherlands, and several other internaIonal festivals of great repute. TDX boasts an esteemed alumni base of more than 2 million across the globe.
Our Strategy
Our transformation journey with TDX began with formulating an encompassing digital strategy. Conducting an in-depth competition analysis focused on global dance education brands laid the groundwork for our innovative strategies. Our social media strategy strategically leveraged Ashley Lobo’s prominent brand persona and highlighted TDX’s growth milestones over the years. Initiatives like “TDX Tuesday” spotlighted the personalities behind TDX, including faculty and international experts. Our “TDX Dance_pedia” campaign positioned TDX as an industry thought leader. Moreover, showcasing Ashley’s filmography and past events highlighted TDX’s exceptional track record. In terms of SEO, we meticulously mapped the dance education landscape, ensuring TDX was prominently visible to individuals seeking professional dance training. Our cross-platform campaigns across Facebook, Instagram, and Google (Search, Video, and Discovery) strategically targeted relevant audiences.
Before working with us, TDX faced fragmented marketing efforts with no unified digital strategy. Their admissions campaigns lacked performance marketing, while the website and SEO delivered poor results. Lead management processes were missing, and social media efforts lacked direction and impact.
We partnered with TDX to build a strong digital foundation — from performance marketing for driving admissions, SEO and website optimization, to social media strategy, content creation, and lead management systems. Every initiative was designed to deliver measurable growth.
With a focused strategy, we positioned TDX on the digital map. Over 100 keywords ranked on top search pages, driving a 40% surge in organic traffic and a 120% jump in website impressions.
Our campaigns created real impact — 5.6 crore social media impressions, 12+ lakh organic video views, and nearly 60% of admissions generated directly through digital.
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