The Danceworx, founded in November 1998 by the celebrated Indian-Australian choreographer Ashley Lobo, is an epitome of dance excellence, offering curriculum driven dance education. TDX is India’s first institute to introduce the Dance in Education program for schools. It takes pride in being the only academy in India invited to be part of the celebrated Fontys Dance Festival, Netherlands, and several other internaIonal festivals of great repute. TDX boasts an esteemed alumni base of more than 2 million across the globe.
Before partnering with Enthusionz nearly three years ago, TDX grappled with formidable hurdles that stunted its growth and market presence. A lack of cohesive digital and overall markeIng strategies posed a significant setback. Absent performance markeIng strategies prompted the need for establishing a structured approach to leverage digital advertising for admissions campaigns across various programs. Their SEO and website were in dire need of improvement, alongside a void in lead management processes.Furthermore, their social media suffered from a critical absence of strategy and focus.
Our transformaIon journey with TDX began with formulaIng an encompassing digital strategy. Conducting an in-depth competition analysis focused on global dance educaIon brands laid the groundwork for our innovaIve strategies. Our social media strategy strategically leveraged Ashley Lobo's prominent brand persona and highlighted TDX's growth milestones over the years. IniIaIves like 'TDX Tuesday' spotlighted the personalities behind TDX, including faculty and international experts. Our 'TDX Dance_pedia' campaign positioned TDX as an industry thought leader. Moreover, showcasing Ashley's filmography and past events highlighted TDX's exceptional track record. In terms of SEO, we meticulously mapped the dance educaIon landscape, ensuring TDX was prominently visible to individuals seeking professional dance training. Our cross-platform campaigns across Facebook, Instagram, Google (Search, Video, and Discovery) strategically targeted relevant audiences.
Our strategic initiatives at TDX led to a significant transformation of their digital presence, marking a notable surge in brand visibility and admissions. Our efforts resulted in the strategic ranking of over 100 keywords, positioning TDX prominently on search engine results' top pages. Witnessing a remarkable 40% surge in organic traffic and an exceptional 120% increase in website impressions, TDX experienced an unparalleled digital growth. Our Social Media Impressions surged to 5.6 Crore, engaging a vast audience, while achieving an impressive 12 Lakh+ organic Video Views. Our campaigns were instrumental in generating nearly 60% of admissions. These accomplishments stand as a testament to the transformative impact of our strategies on TDX's digital presence and brand visibility.
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