Kirloskar Institute of Management
10 Crore +
Impressions
20 Lakh
Clicks
70%
Growth in Admissions
833%
Kirloskar Institute of Management(KIM) is an integral part of the prestigious Kirloskar Group, a trailblazer across diverse sectors for over 134 years, ranging from engineering to energy soluEons. Renowned as a premier management institute in India, KIM offers a comprehensive 2-year full-time PGDM program, available at campuses in Pune and Harihar.
Our Strategy
We started by doing what most agencies skip — listening. A detailed gap analysis helped us identify blind spots across their digital and admission journey. We launched a story-driven video series featuring alumni, faculty, and students to build trust and humanize the brand. A full-funnel, multi-platform media strategy followed across Google, Meta, and LinkedIn. We overhauled the online admission process, embedded SEO and ORM for better discoverability, and set up long-term content pipelines rooted in data and storytelling — not just trends.
When KIM approached us, Admissions were dipping, brand visibility was low, and their digital presence lacked direction. Transparency issues with previous partners had eroded trust, and marketing decisions were being made in the dark due to a lack of reliable data. To reposition KIM as a leading B-School, they needed more than a campaign — they needed a brand reset.
We didn’t jump straight into promotions. We started with a brand-first audit — identifying not just what was broken, but what could be built. Every decision was grounded in insight: what stories would inspire, what channels would perform, and what metrics would matter. We integrated seamlessly with the internal team at KIM, ensuring collaboration, not delegation. Strategy, tech, and content moved together — from defining voice to designing visibility.
From declining numbers to a confident digital-first brand, KIM’s transformation was more than just numerical. They found their voice, their presence, and their position in a competitive education space. Today, they’re not just visible — they’re trusted. And the data proves it.
The insight-backed strategy didn’t just create engagement — it built momentum. Social engagement rose by 310%, particularly on LinkedIn. Organic traffic grew 600%, with impressions up by 833% — thanks to over 500 top-ranking keywords. And the biggest win? Direct admissions that once made up just 10% of total intake shot up to 70%, reshaping the entire admissions funnel.
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GREAT TOGETHER
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